Ideally, capitalism is supposed to provide businesses with a level playing field, where the best business thrive and sub-par companies either adapt or die. And in the marketplace of 2015, most small businesses are adapting to new digital demands, particularly local search engine optimization. Unfortunately, Google isn’t exactly a meritocracy, and simply having the best …
Think about it, 15 years ago social media was for tweens and desperate bands. But yesterday’s tweens are today’s marketing experts, and desperate bands are… well, still desperate, but that’s a whole other article. And this new landscape of communication is the best thing since billboards for forcing people to look at my ad look …
Without filters, many of our up-to-date products wouldn’t work and we would be in worse physical shape. A proper air-conditioner needs a good filter in order to successfully remove pollen and dander from the air while many buildings and factories would be nigh unworkable without the air regularly being cleansed. It can be difficult, though, …
Security breaches, cyber attacks, data leaks… they’re all different names for the same thing, and that one thing can be a major problem for your small pharmacy. Unfortunately, security system breaches are all too common these days — for big chain stores and small independent businesses alike. So how can you make sure that your …
What is a Customer Relationship Management Process? A Customer Relationship Management (or CRM) is a strategy that helps manage customer information to improve the business’ effeciency. This might include customer interaction, purchase history, and satisfaction. An example of a CRM strategy is the customer loyalty card program at a grocery store. The loyalty card program …
Branding and development for a company can be one of the hardest things for it to do. Almost anyone in business would like advice on how to branding a business and making it successful. Most won’t worry about it. They will just call an advertising agency. These agencies will give you the best package design …
Without marketing, no business would stand a chance of surviving. In the age of the Internet, e-marketing is what will make or break a successful campaign or livelihood, with information as plentiful and vast as your average nighttime sky (without light pollution, that is!). SEO consultants are gaining traction as some of the most important …
If you own a printer, then you know just as well as I do how expensive the printer ink can get. Instead of having to worry about selling an arm or a leg to afford the cost of an ink refill, consider taking your job to one of your local printing companies. They can do …
With online website development and maintenance, one of the biggest focuses is on generating prospective customers to the site. Here are three inbound marketing strategies that have proven effective at making websites more accessible and attractive in order to generate more and better prospective customers. #1. Social Media For Businesses Some of the best inbound …
One of the most frustrating things for any small pharmacy today is seeing that your sales are lagging, but you aren’t sure what you need to do to get your business up and running again. You could spend a lot of money on brand equipment, like a retail pharmacy POS system, for example, but how …
