Shopping online can be a great thing — it’s convenient and you can have the items shipped directly to your door in a matter of days. But when it comes to buying prescription drugs online, that’s just not an option you should consider. There are a few reasons why online pharmacies are so dangerous, and …
Just how important is responsive web design? Well, if you’re running a digital marketing campaign — especially for search engine optimization — you might just be surprised by how important responsive web design really is. Sure, it’s a lot of work initially and it’s a pretty big investment in your mobile web design, but it’s …
Pay per click advertising, technically, simply refers to a payment model in which advertisers pay based on how many clicks their ads receive online, rather than on how many times their ads are displayed or viewed. But in most cases, the term is used to refer to garnering pay per click traffic via a specific …
Ideally, capitalism is supposed to provide businesses with a level playing field, where the best business thrive and sub-par companies either adapt or die. And in the marketplace of 2015, most small businesses are adapting to new digital demands, particularly local search engine optimization. Unfortunately, Google isn’t exactly a meritocracy, and simply having the best …
Think about it, 15 years ago social media was for tweens and desperate bands. But yesterday’s tweens are today’s marketing experts, and desperate bands are… well, still desperate, but that’s a whole other article. And this new landscape of communication is the best thing since billboards for forcing people to look at my ad look …
Without filters, many of our up-to-date products wouldn’t work and we would be in worse physical shape. A proper air-conditioner needs a good filter in order to successfully remove pollen and dander from the air while many buildings and factories would be nigh unworkable without the air regularly being cleansed. It can be difficult, though, …
Security breaches, cyber attacks, data leaks… they’re all different names for the same thing, and that one thing can be a major problem for your small pharmacy. Unfortunately, security system breaches are all too common these days — for big chain stores and small independent businesses alike. So how can you make sure that your …
What is a Customer Relationship Management Process? A Customer Relationship Management (or CRM) is a strategy that helps manage customer information to improve the business’ effeciency. This might include customer interaction, purchase history, and satisfaction. An example of a CRM strategy is the customer loyalty card program at a grocery store. The loyalty card program …
Branding and development for a company can be one of the hardest things for it to do. Almost anyone in business would like advice on how to branding a business and making it successful. Most won’t worry about it. They will just call an advertising agency. These agencies will give you the best package design …
Without marketing, no business would stand a chance of surviving. In the age of the Internet, e-marketing is what will make or break a successful campaign or livelihood, with information as plentiful and vast as your average nighttime sky (without light pollution, that is!). SEO consultants are gaining traction as some of the most important …
