You want to start a business but don’t know how to start. That’s true of many people, including the now-successful leaders of many companies. How can you jump-start your business? Let’s look at four quick ways to develop startup expertise while establishing your company. 1. Network Attend startup networking events and conferences. Many of these …
A company that relies on their website to gain customers cannot afford to have an unprofessional web design. A smart digital marketing strategy takes into consideration how to bring customers into the site; how to give the customer the information they need; how to show the customer what sets the company apart; and how the …
Nearly 150 teams competed in an Omaha, Nebraska, area robotics competition in the Spring of 2016. Several of the team coaches and organization leaders indicated that getting middle school and high school students interested in robotics at a young age is key to filling anticipated future careers. In fact, careers as diverse as solutions architects …
While starting an entrepreneurial venture is easier now than ever before, today’s business owners have a lot more on their plates in terms of owning and operating a successful business than business owners from past generations. While many of the same aspects of owning and operating a successful business venture still apply, such as good …
It’s hard going to a friend’s house and seeing their incredible entertainment center. How desperately you want that flatscreen and speaker set-up! Well, the good news is that setting up the living room or basement of your dreams isn’t out of reach. While bulk zipcord fiber optic cables and Ethernet can seem complicated to start …
Any successful company you find will most always have an executive group that is instrumental in its success. The success of an organization begins at the top, putting the right foundational blocks in the right positions so that all of the machinations function smoothly. It is the locating, structuring, and restructuring of talent acquisition that …
Consider the profiles of two businesses. Gymnastics Company A and Gymnastics Company B both provide instruction to both recreational and competitive gymnasts. Offering classes for children as young as two and three-year olds who attend Mommy and Me classes with a parent, as well as every age though competitive high school gymnasts and cheerleaders, both …
In an increasingly cluttered environment filled with competing messages and infinite options, companies are trying to win over customers for their attention. As digital disruption continues to challenge conventional wisdom, more companies are opting for digital marketing and advertising campaigns. The problem is where to put that digital ad money. In 2014, businesses in the …
Smartphones for the whole family sounded like a good idea last Christmas, but it turns out what you really wish you could have bought was a house full of smartphone users. Within the first three months, one of the four phones you had purchased had been dropped so many times that it completely quit working. …
You own a business and you have decided that it is time to grow it. You built a website, spending hours and hours on each and every little detail, finally publishing it to the public. You were excited to grow your business with your new online marketing and internet store options, but quickly find yourself …
Advertising and direct marketing have a great deal of science about them. Running the numbers regarding who should get which mailouts and why and analyzing the data that comes in from a mailout all involve a very scientific mind. But digital marketing and direct marketing also have a very significant creative side to them. After …
