For many businesses, it is imperative that they understand exactly who and what they are marketing too. This means understanding the different demographics in their area and figuring out the best method to targeting exactly who would be the most likely to buy from their products and services. So with this in mind, one of …
Entity analytics are an extremely useful tool for marketing purposes. According to Boris Evelson, businesses typically utilize 27% of their semistructured data and 31% of their unstructured data accumulated through entity analytics to assist in their decision making as well as their business insights. The use of entity analytics in marketing has become more functional in …
The number of online consumers using social media has increased exponentially over the past few years. Twitter, alone, has active users worldwide numbering 319 million. Because of this, social media data analysis can do wonders for understanding your audience as a business in order to gain momentum in the social media marketing industry. However, while …
Due to an influx in new technology and its impact on the business world, supply chain trends have been more difficult to predict as of late. Several different industries have been previously predicted to have suffered some form of disruption. This disruption was meant to come from automation’s introduction to several industries including the food …
How’s your website faring lately? If you’ve tilted your head uncertainly, take that as your first red flag. After all, your website’s layout and design should be as dynamic as your business model — always flexible and ready to shift at a moment’s notice for your current and future customers. Websites that aren’t optimized for …
What is a trench exactly? Do people still work in trenches? Well, according to OSHA, a trench is defined as a narrow, underground excavation that is deeper than it is wide and is not more than 15ft wide. When most people think about a large trench, the first thing that might come to mind is …
For those who work in construction, staying safe can be a challenge. Depending on what a construction company is working on, there are many challenges that come with being part of a team, and several different problems they can run into. However, maintaining safety is always important, and an OSHA requirement for any construction team. …
Up to 75% of travelers are planning to make a trip this winter for one of more weekends. Therefore, it’s important as a hotelier to ensure that your business is up and running efficiently in order to be ready for the influx of travelers looking for a getaway from the cold. However, your hotel runs …
As many as 93% of consumers like to use search engines to find their next product or service. There are a few factors that go into their selection process, but speed and professional appearance are major deciding factors. For small businesses an intelligent website SEO marketing strategy can increase organic clicks, bringing more traffic to …
The world runs on cards. They’re simple, convenient and can be used for a wide variety of purposes. So what do we do, exactly, when our security is compromised? This is where a magnetic stripe reader comes in. Designed to be as accurate as possible as well as lightning fast, these are perfect for just …
