Promoting your business using online marketing is undoubtedly a smart move. Billions of people around the world are connected to social media, and search engines represent the second most popular web activity.
But marketing your business on the internet is not necessarily the only way to increase your customer base; don’t give up on TV commercial advertising.
Advertising on TV has been a part of marketing strategies for decades, and it is still highly effective.
- Outreach. According to Statistic Brain, almost 100% of homes in the U.S. have at least one TV, if not more. The site also reports that people spend an average of five hours watching TV. This means that most people will likely see several commercials as they view their favorite shows. From young children to the elderly, there are enough channels that provide entertainment, which means you can advertise your product and reach out to a larger audience. The internet doesn’t always attract such a varied audience.
- Sensory Input. Cable TV advertising also has the advantage of appealing to just about every sense. You can have clear, high definition images that excite a viewer, and music or vocals that are convincing. If you’re advertising a particular food, you can shoot your video in a way that gives viewers a sense of what the food with feel, smell, or taste like. The internet will not have the same effect.
- History. Over time, TV has been a constant media presence. It has gone from black and white, to color, to high definition, to 3D. If history has proven anything, it’s that TV can withstand the test of time. As technology advances, TV will likely continue to draw a large audience, perhaps simply on the basis that viewers are always looking for the latest gadget, and will keep purchasing the most current TV’s.
So, don’t discount advertising on TV. Instead, use both TV and internet marketing to give your company the greatest exposure.
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