Without marketing, no business would stand a chance of surviving. In the age of the Internet, e-marketing is what will make or break a successful campaign or livelihood, with information as plentiful and vast as your average nighttime sky (without light pollution, that is!). SEO consultants are gaining traction as some of the most important resources for companies that want to stay relevant in this ever shifting and evolving public age. SEO is even rated as the most effective tactic for this generation, with over 30% of marketers considering it highly effective. Affordable SEO companies are not beyond your reach and below I’ll give you some easy tips for both understanding and accessing this important resource.
What Is Search Engine Optimization, anyway?
SEO stands for search engine optimization, which means that whenever someone types in some information in a search engine like Google or Yahoo it’ll help create more traffic to your company or sites. Did you know there are at least 27 million pieces of content shared each day online, but a whopping three-quarters of people online don’t even scroll past the first page of their search results? It can seem pretty daunting dealing with numbers like these, but fret not — almost 60% of people have been found in recent research to use the internet as their primary tool for buying products, so it’s all a matter of making sure that they see yours first! Increase visibility with SEO, as progress is quite literally only a click away.
How Do I Take Advantage Of This?
Half of all local searches are found on mobile devices like phones and iPads and mobile ad spending is projected to more than triple in its spending power in a mere year! Be familiar with modern trends in technology and go straight for the source — local search SEO makes sure that people near your business can expect to reasonably reach your location and if you do most of your dealing online, consider email marketing for small businesses. Customers are also far more likely to purchase from a mobile optimized site, so double check that your website runs smoothly on most tablets and phones! Recognizing the competition while remaining flexible is the name of the game in a crowded marketplace and SEO consultants can help you get there. What are you going to do to increase your business today?