So you want to reach more people for your business with something as simple as the click of a mouse? Are you building a new business but need help with website design in order to connect with customers? Nearly 60,000 Google searches per second prove that today’s business owners cannot ignore the importance of an online presence. There is so much to learn about marketing in today’s online world, hiring a digital marketing firm can help you get the most out of your online presence.
SEO vs. PPC
Perhaps in researching and planning your website design, you’ve come across the terms Search Engine Optimization (SEO) and Pay Per Click (PPC). SEO uses keywords and blogging to engage customers when they type those keywords into a search engine. A digital marketing firm can help you make sure those keywords show up often enough in the copy you use for your website and blog which will improve your website’s rankings in those search results. PPC means that you pay a fee every time someone clicks on your advertisement. SEO organically ranks sites based on keyword searches, and if you are able to do it on your own, it is monetarily free (though it does cost you time and effort). PPC will actually place your advertisements above the organic search results, but you do have to pay each time someone clicks on your advertisement, and sometimes you pay more than just money. You pay in lost customers because most people completely ignore the paid advertisements in favor of the organic results.
How can a digital marketing firm help you?
Digital marketing firms can provide seo services to improve the keyword density in the copy you use on your website and blog. The more keywords used, the higher your website will appear in search engine rankings, although there is a fine line between just enough keywords and too many. Too many can get your in trouble with search engines like Google. A marketing company can hep you walk that fine line and create high quality search engine focused content that will drive customers’ keyword research toward your business site. Hiring one of the marketing companies northern va has come to trust can help you focus your time on the important business of customer service instead of writing copy and counting keyword use, and because people tend to skip paid advertisements in favor of organic search results, the money spent on seo services is more beneficial than money spent on PPC marketing alone.
The dynamic duo of SEO and PPC can certainly help you drive more traffic to your website, but they are multifaceted and not always intuitive. A digital marketing firm can help you walk the fine line between the two. A digital marketing firm employs people who know how many times those keywords need to be used to bump your ranking as well as your bottom line.