With so much of today’s media focusing on digital advertising, it can be easy to dismiss the importance of print media and advertising. But the fact is that print is far from out of fashion, with many printing companies offering competitive rates and a variety of services for small business owners. Still, it can be difficult for some business owners — especially those from a younger generation — to wrap their minds around using print advertising. There are many advantages to using a printing service, and the possibilities are virtually limitless. So let’s delve into some of the reasons why print advertising can be a major asset for your business.
1. Print Advertising Isn’t Limited
Firstly, let’s make one thing clear: there’s no reason why you should use solely a printing company or solely a web-based company for advertising. Using print advertising simply expands your reach, and ensures that more people will become aware of your company. In fact, this strategy of using both print and online advertising is being utilized by 76% of small businesses. Printing jobs are only the beginning, and by using both print and the web, you’re making your small business a lot bigger already.
2. Print Equals Dedication
For a certain generation in particular, online advertising comes off as less serious and “easy”. As convenient as print advertising is, it shows an extra level of dedication in the eyes of some. You’ll be taken more seriously when you offer someone your business card — with your web address, phone number, and other contact information — rather than simply telling them to go to your website.
3. It Creates A Memory
Printed advertisements give potential clients something to remember you by — a reference point. And yes, people really do keep things like that, especially when they’re useful. The average consumer keeps a promotional calendar, for example, for 12 months out of the year. A flashy business card or flyer can end up being pinned to someone’s bulletin board, so that they know how to get in touch with you when they need to. It’s simply an easier way for people to keep track of you.
4. Cost Efficiency
Printed media often ends up being more cost efficient, and it offers many different options. If one option is too expensive for you, you can simply move on to the next. For example, printed signs usually cost 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertising. But they’ll still reach plenty of people — whoever sees that sign will remember you and your company.
At the end of the day, it’s true that printed advertisements are more traditional and have been around longer than online advertisements. But there’s a reason why they’ve been around for as long as they have — they work, and people still use them today. Sometimes, you need to stick with what works.