There are many aspiring entrepreneurs just like you who have great ideas for a product or service. But many people fail to put their ideas into action. Approximately 80% of startups fail within the first year. It is, therefore, understandable that many entrepreneurs are reluctant to start their own business. Even though many startups fail, …
Ten years ago, it would have been difficult to predict the impact the internet would have on marketing for businesses both small and large. Today, companies are realizing that, no matter what their size, it can be a mistake to not adapt to this shift. Internet advertising is now outpacing all other marketing avenues for …
This week, Australian clothing line Black Milk Clothing, which has a near-cult following among its customers, found out the hard way what it feels like to crash and burn on social media. The company started by posting an image that some customers felt was critical of women’s bodies — something the company has had a …
HIPAA, or the Health Insurance Portability and Accountability Act, is designed to make medical information standard across multiple providers and channels. HIPAA mobile medical apps, for example, are a helpful way to accomplish this because they allow medical professionals to safely transmit sensitive medical information. This advancement is often referred to as “Health 2.0” because …
Facebook recently took over another small business. Just weeks ago, Facebook purchased Finnish company ProtoGeo Oy. The modestly-sized company is responsible for developing fitness-tracking mobile application Moves. The application automatically records distances walked, jogged, or cycled in any given day. Why did Facebook purchase ProtoGeo Oy? What can internet marketers learn from the acquisition? Facebook …
In an interesting study posted to Harvard Business Review’s blog, people who sat at a messy desk cluttered with papers ended up taking 10% longer to answer questions in a matching test, and also reported feeling more weary and frustrated, compared to those who sat at a neatly organized desk. Although the impact of messiness …
