There are two-billion people surfing the worldwide web, looking to connect with friends on social media, play games and watch videos, and make purchases from businesses like yours, according to Statistic Brain. The most important part for your business is, of course, those dollars being spent online. In 2014 alone, web surfers are expected to spend a whopping $1.5 trillion online. How can you tap into that growing revenue stream? It’s all about your website.
While it’s undoubtedly true that tapping into social media and producing great blog content is crucial to web success, professional website development is equally if not more important. As Forbes writes, your web design is the lens through which your customers will see everything you do. Unfortunately, knowing how to find a website design company can be a real headache. In the United States alone, there are more than 116,000 SEO web design services looking for your business. How can you tell the good from the bad? By following our four simple tips.
How to Choose the Right Website Design Company for Your Business
- Choose a Designer That Wants to Give You a Custom Site
- Check out Their Webpages
- Make Sure You’ll Own Your Website
- Are They Passionate About the Worldwide Web?
For Passion for Business, a popular website focused on small business success, the best way to know if a website design company is right for you is by listening to the questions they ask or don’t ask about your business. Are they interested in your specific business, and do they want to know exactly what you want out of your website? These things are essential to building a custom website that fits your special business. Custom equals unique, and unique equals a website that will stand out to customers.
One of the simplest ways you can scout a website design company is by looking at their business website. Does it look professionally done? How is their website copy? Keep in mind, you’re going to be paying a good amount of money to have a website built. If a designer you’re considering can’t build a great looking website for themselves, how can they possibly build you something great that will be worth your money?
As Bloomberg BusinessWeek writes, knowing upfront who will own your website and all of the content housed within can help you make a better choice for a website design company. In a nutshell, your design company should be giving you the rights to your webpage when it’s complete. The last thing you need is a firm demanding royalties when your site becomes successful.
Any designer you choose should be passionate about the web, as the Future Buzz points out. Do your designers blog, use social media, and peruse the web on their free time, or is this just a job to them? This may seem like a non-issue, but it can define the quality of your page.
Do you work in the web design industry? What tips would you give potential clients on choosing a great service? Share your ideas in the comment section below! This is a great source for more.