Business owners want their companies to become successful and continue to grow. What some businesses don’t realize is the positive effect that SEO, or search engine optimization, can have for them. It is strongly recommended to call a professional to handle SEO matters, as there can be quite a bit of learning involved. Printing services are still great to use for your business but you must have a properly optimized website in these current times. Here are four benefits to having a website that has been properly optimized for search engines.
- Keyword Research – When creating a website for your business, keywords are of the utmost importance. A keyword is what users will type into search engines. For example, a car dealership website would want to show up when a keyword having to do with cars in typed into a search engine. Every website that knows the importance of SEO goes after multiple keywords.
Internet marketing companies can have your website going after profitable keywords right away! In addition, gaining multiple rankings for multiple keywords increases the amount of traffic, or views that your website receives. There are many keywords out there which can take someone new to SEO a long time to understand. Let a team of professionals quickly find keywords that lead to the growth of your company.
- Increased Rankings – Many people who are using search engines will go past the first page of results. If your website isn’t showing up on the first page, as far as customers are concerned, it might as well be on the last page. However, attaining first page rankings ensures that 90% of searchers will see the page your business is on.
In addition, customers expect a well-ranked website to work properly. A recent study showed that 39% of people will leave a website if there are problems with images loading. A team of SEO professionals will ensure that your website is ranked well and that it is consistently functioning properly. Ranking well in search engines is great but having a website that people enjoy using will help you retain those rankings for a long time!
- Mobile Friendly Website – Recent statistics show that internet use on smartphones has increased by 78%, when comparing data from December 2013 through December 2015. Considering the massive popularity of smartphones, you don’t want your website to not look good on mobile devices. SEO specialists can quickly create a mobile-friendly version of your website.
Having a mobile-friendly website isn’t just great for customers, Google is starting to rank websites higher than those without a mobile friendly version. Considering that, according to research in December 2015, Google had a 94% share of the mobile search market, it is wise for your website to be one that Google recognizes as good quality!
- More Eyes on Your Business – Once you have SEO professionals helping your website become all it can be, you will enjoy another huge benefit. The last benefit of having a well-made website is more eyes on your business which means more potential customers.
When customers reach your website, you will want them to know two very important things: what your business does and all of the important contact information. A web design company can have your website looking professional and user-friendly for all of the eyes that will be on it! The last thing you want is a customer to land on your website, only to leave because they couldn’t find out how to contact you!
In summary, SEO has extremely useful benefits for any website. Effective keyword research ensures that your website shows up in more searches than it normally would. Having a website that looks good on mobile devices is essential. Enjoying more search engine rankings means an increase in traffic to your website. In addition to the satisfaction of mobile users, Google has placed a big importance on having a website ready for smartphones. Combining all elements of good SEO will help to ensure that more people see your business which means more potential sales for a business owner!