Mobile web is growing more than ever as more and more companies realize the benefits of having a website optimized for mobile devices like smartphones and tablets. Currently, mobile web traffic accounts for 13% of all web traffic — a dramatic increase from 1% in 2009 and 4% in 2010 — and the percentage will only continue to grow as more people
If your business hasn’t yet discovered the benefits of a website designed for mobile platforms, there has never been a better time to get started on creating a mobile website. Creating a mobile website now will help you get a leg up on your competition and make your customers happy at the same time.
Here are the top four advantages that would come with your business creating a mobile website:
1. Consumers expect companies to have started creating a mobile website: Did you know that 57%, or more than half, of consumers say they won’t recommend a business that has a bad mobile site? If a person goes to a website that has been designed for a desktop, they’ll have to constantly zoom in and out, resulting in a tedious, annoying browsing experience. By creating a mobile website, you can keep potential customers happy.
2. Creating a mobile website improves your SEO: Search engine optimization is crucial to getting your website to the top of search engine result rankings. Google, the top search engine, recommends web designers to incorporate responsive web design, which lets a website adapt to whatever platform it’s being viewed on. With a mobile website, your search engine result ranking will undoubtedly get a boost.
3. Creating a mobile website makes your business competitive: Of 200 companies surveyed, 68 of them didn’t yet have a mobile website. This means that if your business doesn’t yet have a mobile website, you still have time to catch up with your competitors and gain an advantage over them — but not very much time.
4. Creating a mobile website helps you take advantage of the benefits of mobile advertising and the benefits of mobile marketing: A successful mobile marketing campaign naturally includes things like responsive web design and mobile web optimization. Without a mobile website, your company will be missing out on the millions of people who are using the web on their mobile devices. Find out more about this topic here: itscares.com
