Social media for businesses remains one of the most powerful mediums for growing awareness of your brand online and generating an increase in revenue. Out of all the big players, from Twitter to Instagram to Facebook, Zuckerberg’s Facebook is undoubtedly the most useful for businesses looking to expand their digital footprint. How can we tell? Just take a look at the most recent statistics from Business Insider: 67% of American web surfers use Facebook, 73% of whom have incomes above $75,000. These are young, tech savvy people who have disposable income they want to spend on brands like yours, assuming they know you exist. Keep the following tips in mind to get their attention.
Four Facebook Tips for Those Looking to Harness the Power of Social Media for Businesses
- Start Thinking of Content Marketing More Broadly
- Post as Yourself on Your Professional Pages
- Search Engine Optimization Counts for Your Facebook Page, Too
- Make Sure Your Cover Photo is Engaging
As Facebook writes in its “10 tips to creating engaging Page posts,” one of the keys to gaining more attention through your Facebook page is by broadening your content marketing strategies. Don’t be one of those businesses that thinks content only ever means articles, blog posts, and the like. Photos, videos, music: anything you share on your Facebook page should be thought of as content, and as such, it needs to be of the highest quality.
Facebook users, like most web surfers, are tired of the same old marketing approach. They can spot rhetoric and corporate dogma from a mile out. For Inc., the number one way to get customers over this marketing fatigue is to stop acting like a marketer. When people leave posts on your business page, log-in to your personal account and interact with them that way. Showing a human side can go a long way in earning you a great reputation for caring about your customers.
One of the biggest mistakes companies make when using social media for businesses is assuming that because they’re on a social media platform, they can forget about SEO. However, as Social Media Today so aptly points out, nothing could be further from the truth. Your webpage’s copy, your statuses, and everything else that can be optimized for search engines should be. ‘Nuff said.
It’s all well and good to use a beautiful photo for your page’s cover, but you also need to make sure it serves a greater purpose. The easiest way to do this is by including text in your cover. As a general rule, a brief description of your company or details of an ongoing deal are the best ways to go.
Do you work with a social media firm? What is the number one recommendation you’d give marketers to improve their success on Facebook? Leave it in the comment section below.