3 Tips For Building Your Company’s Brand

In today’s fast moving, constantly evolving digital world, it’s more important than ever for companies to make sure they get noticed. From long-standing companies to startups, getting your business noticed and building a brand is essential.

Powerpoint Presentations

One of most common ways to build brand awareness is through Powerpoint presentations. Nearly 30 million of them are created on a daily basis and they are a useful tool in telling people just what your company does and what services or products you have to offer.

When it comes to making a Powerpoint that stands out, Powerpoint design companies are something to consider. If you’re not savvy with PowerPoint, Powerpoint design companies such as Konsus,SlideGenius and 24Slides are just a few that offer design services for Powerpoints. Companies such as these aren’t limited to just Powerpoints either. While your company may be in the market for Powerpoint design companies, many of them also specialize in web design and other services to increase a company’s visibility.

A 2016 study by the U.S. Bureau of Labor Statistics revealed that there are roughly 266,300 graphic designers employed, so there are a lot of options to choose from when considering Powerpoint design companies.

Web sites

Another way to increase the brand awareness of your company is with a Web site. With today’s ease of Internet access, a Web site is essential and it’s also important for it to be user-friendly. According to Forbes, 44 percent of web users are turned off by bad mobile navigation and left a website because of it. Having a slow web page can be a hindrance too as 40 percent of people will leave a page if it takes longer than three seconds to load.

When designing a company web site, it’s important to state the company’s goals and contact information right away. Nearly half (47 percent) of all visitors to a web site look at a company’s services or products before looking at other parts of the site. In addition, 44 percent of visitors to a site will leave if a company’s phone number or some form of contact information isn’t available.

While accessibility is important, the look of a web site is important too. Nearly 46 percent of people said that a site’s design is the top criterion for determining a company’s credibility. Likewise, nearly 40 percent of people will stop engaging with a web site lacking an engaging layout or engaging content.

That can be a double-edged sword however as too much information or color on a site can hinder a site’s effectiveness. A Forbes survey found that negative space can help increase comprehension on a site by as much as 20 percent.

A Cool Logo

From Coca Cola to McDonalds to Chevrolet, an effective and memorable logo can go a long way in increasing the brand awareness of a company. Whether it’s the color or colors, the text or the shape, there are a lot of factors involved with creating a logo and the right combination of those three factors can go a long way.

A recent study by the University of Loyola found color increases a brand’s recognition by up to 80 percent. Another study of some of top 100 brands in the world revealed that 95 percent use only two colors in their logo. Of those companies, 33 percent used blue and 29 percent used red. Of the top 100 companies, only five percent use more than two colors.

When it comes to text, the same study found that 41 percent of companies use only text in their logos and only nine percent don’t feature a company name.

To build brand awareness of your company, a Powerpoint presentation is a useful tool and a multitude of web design companies and Powerpoint design companies can help create a stellar presentation. A user-friendly, visually appealing and easy to understand web site is important as well. Furthermore, a memorable logo with the right mix of color and text can make your company stand out.

About: Technology

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