Did you know that, according to Statistic Brain, Google fields over two trillion searches a year? That breaks down to nearly six million searches per day. When you consider that those searches are responsible for starting off 93% of all online experiences, it becomes a no-brainer that if you want your business to get noticed online, you need to make sure you’re implementing smart search engine optimization strategies.
Of course, especially if you’re a small business, finding the time and the resources to make a successful go of SEO is nearly impossible; that’s where SEO marketing companies come into play. SEO services have the time, the personnel, and the know-how to give your business a successful SEO campaign, but you have to know what to look for. As with anything else, not every search marketing company has what it takes to fill your business’s needs.
Four Tips for Choosing the Right SEO Services for Your Business
- “Judge Me By My Size, Do You?”
- Look for the Subtext within the Marketing Rhetoric
- A “Secret Method” Equals a Fake Method
- Look for a Firm That Uses Objective Data for Success
As Forbes writes, oftentimes, the best SEO services are the smallest, and sometimes, bigger SEO companies are the way to go. The point is this: don’t judge an SEO company solely on the number of employees it has. As Master Yoda from the classic Star Wars series once said, “size matters not.” Ability, not size, is the key to success.
Just like any other company looking to make money, many SEO services will spin you a whole lot of attractive marketing rhetoric in hopes of winning your business. One of the most common things they’ll offer you is a #1 spot in Google SERPs. The truth? As Search Engine Journal points out, no SEO company, regardless of experience or skill, can guarantee you anything, so if you find a company that is promising the world, you should look elsewhere.
As Inc. suggests, one of the best ways to spot a shady SEO company is by listening for phrases like “secret method” or “proprietary methods” for SEO success. Here’s the thing: there isn’t any secret recipe to a delicious, successful SEO campaign. In general, all successful campaigns break down to the same things: hard work, diligence, and paying attention to campaign efficacy. Anyone suggesting they have a secret weapon to garner you success is likely reverting to black hat methods of SEO, and those, as you should know, should be avoided at all costs.
How does the SEO firm you’re considering make decisions about where to steer your campaign? Do they rely on a static, pre-planned method, or do they use smart analytics to judge when they need a course correction? Analytics, for MOZ, are the key to a sustainable, consistently successful SEO campaign. Any firm that doesn’t give them their proper weight should be skipped over.
What other tips would you give businesses searching for reputable SEO services? Share your tips in the comment section below! Continue your research here: www.morepro.com
