Need tips for designing a website? You’ve come to the right list. Your website is the visual handshake between you and a potential customer, the perfect way to put your best foot forward with a simple gesture that goes a long way. Everything from the graphic design to the easy-to-find information on what your small or large business does needs to be as savvy as possible to survive in a cutthroat market and, because of all these essential details, many find themselves struggling on where to get started. When you’re slogging through HTML or aren’t sure what color scheme represents your work best, a web design company can see you through to the end. Let’s look at the top five tips for designing a website, from things you should absolutely do to pitfalls you need to avoid at all costs!
Use All Of Your Modern Resources
One of the biggest tips is one that can technically apply to any facet of running a business. Using all the resources available to you increases your chances of being noticed, with modern technology making it easier than ever to not put all your eggs in one basket. SEO (short for search engine optimization) is one of the smartest ways of reaching out to customers without coming off as overbearing — studies have shown over 70% of the links search users click on are entirely organic, with another 80% of users ignoring paid advertisements in favor of organic results.
Keep Producing Content No Matter What
People are hungry for media, information and services. When you stop creating content, you’re all but dimming your light in a sea of bulbs. A recent survey saw a majority of 60% of companies outsourcing their content marketing in order to produce a higher amount per year — last year saw a stunning $118 billion spent on content marketing alone, making it one of the highest concerns of any company or business. With over 27 million pieces of content shared per day, it’s imperative you get out there and create, create, create!
Don’t Waste People’s Time
We live in a busy world. Time is money, after all, and nothing turns off a customer more than when their precious seconds are sucked up by a poorly designed website. Some of the best tips for designing a website revolve around functionality — with recent surveys revealing some troubling information, you can imagine why it’s a huge concern! One study in particular saw a whopping 46% of people saying a website’s design is their number one criterion for determining the credibility of a company. Another 40% said they would abandon a web page in favor of an alternative if it takes more than three seconds to load!
Spend Your Money Wisely
Marketing doesn’t have to solely cost you money. You can even save on hard cash by being clever about your marketing tactics. Inbound leads, for example, have been found to cost 60% less than outbound leads — search engine optimization counts as an inbound lead, where a cold call counts as an outbound lead. SEO leads have also been found to have a 15% close rate, while outbound leads (think direct mail or print advertising) barely reaches 2% on average.
The Benefits Of Hiring A Web Design Company
When it comes down to it, the best tips for designing a website only do better when they have skilled people at the helm. You can circumvent common pitfalls and go straight to what you need to get your business out for everyone to see. SEO tactics have been found to be much more preferable among consumers when it comes to digital marketing, while additional web design services can help cross the gap between an average web site and a beautiful one. Think you’re ready to create the ultimate website? You’ve got the power right at your fingertips.