The naysayers are wrong — the Internet has not killed direct mail marketing. In fact, it’s actually thriving. Back in 2013, 28% of businesses planned to increase their spending on digital printing services.
The reason that marketers still use direct mail marketing and custom label printing so much is for the simple fact that these methods still work. According to one study, business who work with digital printing companies on a direct mail marketing campaign can expect to see a 1,300% return on their investment.
That being said, many people are still wary of receiving “junk mail.” Although one study found that 59% of U.S. respondents agreed that they enjoyed receiving mailers about new products, 41% of people were less than appreciative.
So how then can you ensure that your direct mail marketing campaign convinces and converts? Simple — by paying attention to the details. Here are a few tips to help you make a successful direct mail marketing campaign.
Remember The Value Exchange.
What most businesses don’t realize about their direct mail marketing campaign is that there’s a value exchange going on. The customer is giving you their preciously scarce time in exchange for… what? Your mailers need to offer them something — news about a sale, coupons, a special offer, etc. etc.
Make Your Mailer Unique.
Most mailers are based around a standard size and format. For the highest impact, your mailers need to stand out. Consider making them a unique size, shape, and color to help them stick out visually. You can also change their texture with varnishes and foils so that they’ll physically stand out, too.
Personalize It With Custom Label Printing.
Custom label printing is one of the main reasons that direct mail marketing is more successful than its online counterparts. By taking advantage of custom label printing, you can personally address each and every recipient, which makes them feel special. It might not sound like a big deal, but using custom label printing can give you that extra edge to convert that lead into a sale.
No, the art of using custom label printing to market directly to consumers is still alive and well. If you have any questions about how a digital printing company can help you market your business, feel free to ask in the comments. More like this article.
