You want to start a business but don’t know how to start. That’s true of many people, including the now-successful leaders of many companies. How can you jump-start your business? Let’s look at four quick ways to develop startup expertise while establishing your company. 1. Network Attend startup networking events and conferences. Many of these …
The Godzilla marathon on the free movie channel is about to start in about 10 minutes, and you’re ready to scream in frustration louder than a nuclear, lizard god because you just cannot find the remote controls for TV. You’ve looked under the sofa, between the seat cushions, in all of the drawers–everywhere–but the stupid …
Ten years ago, it would have been difficult to predict the impact the internet would have on marketing for businesses both small and large. Today, companies are realizing that, no matter what their size, it can be a mistake to not adapt to this shift. Internet advertising is now outpacing all other marketing avenues for …
This week, Australian clothing line Black Milk Clothing, which has a near-cult following among its customers, found out the hard way what it feels like to crash and burn on social media. The company started by posting an image that some customers felt was critical of women’s bodies — something the company has had a …
HIPAA, or the Health Insurance Portability and Accountability Act, is designed to make medical information standard across multiple providers and channels. HIPAA mobile medical apps, for example, are a helpful way to accomplish this because they allow medical professionals to safely transmit sensitive medical information. This advancement is often referred to as “Health 2.0” because …
Facebook recently took over another small business. Just weeks ago, Facebook purchased Finnish company ProtoGeo Oy. The modestly-sized company is responsible for developing fitness-tracking mobile application Moves. The application automatically records distances walked, jogged, or cycled in any given day. Why did Facebook purchase ProtoGeo Oy? What can internet marketers learn from the acquisition? Facebook …
In an interesting study posted to Harvard Business Review’s blog, people who sat at a messy desk cluttered with papers ended up taking 10% longer to answer questions in a matching test, and also reported feeling more weary and frustrated, compared to those who sat at a neatly organized desk. Although the impact of messiness …
