Websites provide a vehicle for potential customers and clients to learn more about a business’ products and services. They also provide an effective means for businesses to interact with and provide valuable information to their existing clientele. When these website are well-designed, contain relevant content, and otherwise provide a positive customer experience, it can make a significant impact on a company’s brand awareness, traffic, and sales.
Increase Traffic With a Mobile-Friendly Website
Recent data indicates that a large percentage of people that own mobile phones use them to access the Internet. Estimates indicate that 50% of these mobile phone users primarily access the Internet by this means. Given this, it’s important for a website to be mobile-friendly in order to maintain and increase traffic.
Increase Your Business’ Conversion Rate
When it comes to website optimization programs, more than 80% of marketers consider increasing the overall conversion rate to be a major priority. According to a recent survey, 73% of the respondents indicated that an effective way to increase this rate is via cross-channel interactions. When a website’s visitors fill out forms, sign up for newsletters, make a purchase, or engage in other desired actions, this can indicate that they are interested in what this business has to offer. Furthermore, there’s a strong chance that they will return to this business’ website as well as share it with family, friends, and colleagues on social media.
Increase Your Presence With Social Media
There are a variety of social media sites available for different purposes. While some have a strong entertainment value, others are utilized to provide industry information, networking opportunities, and employment information. LinkedIn, for example, is utilized by 94%of B2B marketers as an integral aspect of their content-provision strategy.
Facebook is used by approximately 66% of marketers, according to the Social Media Marketing Industry Report. The results of this report revealed that it was considered to be the most important social media platform for marketing purposes. Animoto’s The State of Social Video 2017 report indicated that after watching a marketing video on Facebook within the prior month, 64% of the visitors made a purchase. The study also revealed that 81% of marketers optimize social media videos for mobile phones. Furthermore, 47% of marketers reported that they published at least four marketing videos on a monthly basis.
The Benefits of Content Marketing
When websites contain relevant content, this can make a difference in revenue. It’s important to note that this content needs to be updated on a regular basis in order to remain fresh and attract more visitors. According to research, this has the potential to increase revenue by approximately 40%. Marketers that work for search engine optimization companies or otherwise provide this service indicate that relevant content is the most effective search engine optimization strategy. This perspective applies to 72% of worldwide marketers.
What Search Engine Optimization Companies Can Do for Your Business
Whether you’re launching a new business or are rebranding your existing one, you want to have a well-designed and effective website. Due to their industry experience, search engine optimization companies can assist you with accomplishing this goal. When you schedule a consultation with search engine optimization companies, they will be able to provide you with a variety of Internet marketing strategies. In addition to all of the above, this includes creating local search engine optimization through relevant and organic content. Once you consult with an Internet marketing agency, you will be able to learn about these and other services.