Did you know that, as stipulated by recent research, 85% of your customers work or live within a five-mile radius of your business? If you don’t have oversized printing as one of your marketing strategies, then you’ll be missing out on a lot of potential customers. Or worse, you’ll even lose your regular customers to competitors who make use of banner printing for their store.
Printed marketing and advertisements offer better engagement to people than their newspaper or online counterparts. Being physically present, they provide the community with a constant reminder of their brand presence. Aside from these, oversized printing has numerous other advantages that can greatly benefit your business and boost your brand visibility.
Read on as we explore the various ways of improving your brand image with the use of oversized printing.
Elevates Brand Awareness
It’s possible to elevate your brand awareness without compromising on business integrity. Custom printing images of your products or services that say a lot about your brand will be greatly appealing to your target audience. Doing so will bring in more potential customers to your business.
Digital printing is a great marketing strategy that can capture the hearts of consumers by providing them with a visual representation of how your business can make their lives better. If you do this for your brand, it’s a surefire way of ensuring recognition for your business and will keep the stream of customers flowing to your shop.
Captures Customers’ Attention
Did you know that half of all customers who set foot inside a business shop did so purely due to signage? Aside from being significantly pleasing to the eyes, using the right colors and images on oversized printing will catch the attention of passersby even from a distance.
If you’re looking to buy camping gear and see two stores both selling outdoor adventure equipment, which one will you enter? Will it be the shop with small posters on its windows showing the latest camping gear? Or, will you choose the other shop with large format prints of the same equipment in bold colors posted on its windows?
Of course, you’ll be choosing the latter. Bigger and visually pleasing aesthetics are really the way to capturing the attention of consumers and bringing in more revenue to your business.
Offers Flexible Customizations
The first impression made by oversized prints outside the shop is critical, but you must also keep the customers interested even after walking in through the door.
There are many ways to use oversized prints to make your store design retain the same interest of customers as to when they first saw your outdoor marketing prints, such as floor-to-ceiling vinyl posters, sale bins, and other display units.
You’ll be surprised at how completely versatile this medium of marketing can be. When you go to a professional printing service shop in your city, they can offer you different customizations to make your marketing campaign more effective.
The turnaround time for large format prints is fast. You can put an end to having to wait for long before your ordered signage is complete and ready to be put on display.
If you decide to have a payday sale a few days before the actual date, you can order oversized marketing materials and have them ready in no time at all.
Instead of having to rely on Google to show your ads to potential customers, the better choice is to go with the affordable solution that’s within your reach.
With online advertisements, you’re not even sure if they’ll reach your target customers. Plus, you’ll have to outbid your competitors to have the best spot. You can also opt for email marketing or newspaper ads.
However, all of these options can cost a large chunk of your marketing budget.
If you want a cost-effective solution that’s even more efficient than the other options, going with large format printing should be your choice.
Take Your Brand To The Next Level
Did you know that around 35% of customers discover a local business simply due to catching sight of its sign while passing by? Therefore, it’s a no-brainer for your business to take advantage of this easy marketing option and increase your customer base. Take your brand image further by including large format printing Boston and other cities’ printing shops offer.