Many small business owners now recognize the importance of search engine optimization and have started to make efforts in implementing the right strategies. A number of small business owners actually also understand that search engine optimization strategies take a lot of work, time, and know-how. Hiring a professional SEO company is a good step toward managing your SEO campaign, but you still need to know where to focus your efforts in 2015.
1. Social Media Growth
If 2014 proved anything it’s that social media can make or break a brand and how social media platforms can contribute to SEO. It’s important to nurture and grow your social media presences and make sure you know what type of content is going to succeed where, as well as how to best reach your target audience. Also make sure to look out for emerging prospects and trends — Snapchat for example could be poised to be one of the most interesting social platforms this year.
2. Honing Local SEO
Another area of focus this year should be on honing in local SEO. Most local SEO experts will tell you that you’re probably in need of cleaning up your local listings so you rank higher in the search engine results. This is pretty tough to do on your own, but you need to know that your business’s NAP — name, address, and phone number — is consistent online as much as possible. You should definitely ask a professional SEO company to take care of this.
3. Making Your Website Mobile
If you haven’t already, you really need to make your website mobile friendly and focus on navigability in 2015. Half of people who make a local search go to the store in the very same day. People are more and more often using their mobile phones for search and if your website isn’t easily viewed on a tiny screen you’re probably going to lose business because of it.
How do you plan to focus your SEO efforts in 2015? Feel free to share your ideas with us in the comments section below.
