Ecommerce, short for electronic commerce, is simply any type of business transaction over the Internet. Building websites that allow for effective ecommerce often requires additional skills sets than building websites that simply present static information, so choosing an ecommerce website design company can be tricky. Here are some things you should look for when vetting prospective website design and development companies. Choose a company that can do all of the following:
- Balance Copy and Design
Of course, people want to shop on a website that is attractive. But graphic design shouldn’t force you to sacrifice quality content and copy, which are also important parts of drawing your customers in and painting your company as the authority on whatever it is that you’re selling. Professional website development companies should never just create a template and expect you to drop in the copy from your old site. Effective copywriters can create the psychological triggers and calls to action that lead to sales.
- Balance Function and SEO
Search engine optimization is key for any business selling products or services online. But SEO should be folded into ease of use and functionality, not conflicting with it. If an SEO web design company is suggesting changes that will boost your rankings but make the site difficult to use, go in another direction.
- Understand the Importance of Mobile
Increasingly, Internet users are shopping on their mobile devices, so it’s essential your web designers understand how to create mobile-friendly sites. Of recently surveyed users, 48% said that a company without a mobile-capable website seemed not to care about their customers; 78% said better mobile optimization made them more likely to revisit a website. Make sure your customers won’t have to zoom and scroll to find what they want to buy.
- Ensure Security
Whenever you’re dealing with private information and monetary transactions, security is of the utmost importance. Make sure your ecommerce website design company understands various payment methods in order to help you choose the one that maximizes your profits while also protecting your customers’ financial data.
What do you look for in an ecommerce website design company? Share your opinion in the comments. More info like this.