Ten years ago, it would have been difficult to predict the impact the internet would have on marketing for businesses both small and large. Today, companies are realizing that, no matter what their size, it can be a mistake to not adapt to this shift. Internet advertising is now outpacing all other marketing avenues for growth. In fact, by 2015, all advertising markets with the exception of television will be seeing some decline thanks to more budgets going to online advertising.
Many of the statistics for online marketing also indicate that it can be more effective for generating ROI than traditional routes for advertising. Blogs, for example, are 63% more likely to influence a consumer’s purchase decisions than a magazine, according to Content Plus.
Not everyone knows what the deal is when it comes to social media services. Here are four things you need to know about internet marketing strategies.
1. Consumers are Not Waiting for What You Want to Tell Them
The days of being a consumer’s only source of information are gone, thanks to the internet, so you need to be ready to give them something they can’t get elsewhere. Posting unique, interesting, and relevant content to your website can help keep people engaged with your website (and therefore, your company). On a similar note, you should take advantage of local business directories.
2. What is SEO?
SEO stands for Search Engine Optimization, and without a doubt you’re going to need it for your website. An estimated 40% of any company’s website views come from organic search results. You want to rank high for keywords and queries relevant to the product or service you’re trying to sell. There’s a reason that SEO marketing companies are growing more quickly than almost any other form of online marketing.
3. E-Books for Companies Have a Purpose
Everything’s online these days, including books. What you might not realize is that this can be a great online tool for your business. E-books can act as a sort of brochure for your company, and you can build a reputation as having industry-know how by releasing one. Perhaps most importantly: search engine algorithms like e-books.
4. Social Media Can and Does Go Wrong
Many companies see social media as a way to “get something” out of customers. Get their time, get their views, get their clicks! In reality, social media is a conversation, and conversations involve give and take. If you’re only expecting to milk your customers, you might end up struggling at the end of the day with your internet marketing strategies. Most industry experts agree that social media for businesses should be no more than 25% promotional — the rest should be content that keeps your audience hooked. Be wary, too, of easy mistakes. What’s funny to one audience isn’t always a joke to another.
Are you interested in employing internet marketing strategies for your business? Let us know in the comments. Read this website for more information.
