Many people know basic marketing strategies such as search engine optimization (SEO) and content marketing. One of the lesser known aspects though are PPC ads. If you’re not sure what these are or how to properly do them, investing in a pay per click company’s help will save you money, time, and frustration. Check out how a PPC analyst’s help can benefit your company!
Consumer Acquisition
Gaining new consumers in today’s marketing climate can be incredibly difficult. Digital marketing, social media, and the rise of the internet has made it easier than ever for competition to arise, which can put you in a difficult position. About 85% of retailers reported that search marketing was their most effective marketing technique to help them gain consumers. This goes a long way in your business overall!
Consumer Loyalty
A PPC agency may also be able to help you retain consumers and build consumer loyalty. About 68% of American consumers research products and companies online before going into a store to make a purchase. In addition, after seeing an ad online, about 65 to 70% of consumers say they have gone to the store. One these tactics bring people into your business, you can truly build a relationship with them, creating lifelong consumers.
Brand Awareness
Any type of advertising is great for your company’s brand awareness. This is a huge deal in today’s world that kind of goes along with acquiring new consumers. Brand awareness is the only way that people know about you. Not only that, but how you build your brand has a huge impact on how people view it. Carefully constructed decisions must be made here, and PPC is one to invest in.
Are you thinking of consulting with a pay per click company? What do you think the biggest benefit to your company would be?
