In today’s advertising and marketing landscape, your company’s most powerful tool isn’t television or magazine advertising — it’s the search engine.
About 93% of all online activity begins with a search engine, and 89% of consumers use search engines to help make purchasing decisions. If your company’s website doesn’t show up at the top of the search results, it will likely be passed over and a potential customer will take their business to a competitor.
This is where SEO marketing agencies come in. There are a number of different resources and services that your company benefits from when working with an SEO agency — and there has never been a better time to get started with SEO.
Here are the top five facts and statistics about SEO that show why your company can’t afford not to invest in hiring services from SEO marketing agencies:
1. Hiring an SEO company is more effective than paying for search engine ad space: Internet users gravitate toward organic search results. Research has shown that as much as 70 to 80% of users ignore paid ads in search engine results and focus instead on the organic results. SEO marketing agencies can give your company the boost it needs to reach the top of the search engine rankings in your category.
2. SEO marketing agencies create content that engages users: Websites that have blogs with quality, engaging content are known to perform better in search engine results than those that don’t. Blogs, on average, give sites 434% more indexed pages and increase indexed links by 97%.
3. SEO is more effective than social media: When it comes to building brand awareness and bringing people to your website, the work that SEO marketing agencies does has actually been proven to be more effective than social media marketing. An Outbrain study showed that search engines are the top driver of traffic to content-based websites, beating social media by more than 300%.
4. SEO marketing agencies help you reach the right audience: SEO marketing agencies are responsible for creating the keywords that will bring search engine users to your business. This is vital when about 39% of customers on the web come from a search engine results page.
5. SEO marketing agencies provide more than search engine optimization: From website design to email marketing to creating press releases for your business, SEO marketing agencies have much more to offer in addition to traditional SEO techniques.
If you’re wondering how to promote your business and get it seen by customers searching for your product or service, working with an internet marketing firm or local SEO agency is your best bet for search engine success. For more information see this.
