Consider the profiles of two businesses. Gymnastics Company A and Gymnastics Company B both provide instruction to both recreational and competitive gymnasts. Offering classes for children as young as two and three-year olds who attend Mommy and Me classes with a parent, as well as every age though competitive high school gymnasts and cheerleaders, both …
In an increasingly cluttered environment filled with competing messages and infinite options, companies are trying to win over customers for their attention. As digital disruption continues to challenge conventional wisdom, more companies are opting for digital marketing and advertising campaigns. The problem is where to put that digital ad money. In 2014, businesses in the …
Smartphones for the whole family sounded like a good idea last Christmas, but it turns out what you really wish you could have bought was a house full of smartphone users. Within the first three months, one of the four phones you had purchased had been dropped so many times that it completely quit working. …
